Your question is a bit confusing but what I understand is that you wish to know what all items and articles to put in a website related to Happiness.
It all depends on what is the target of your website. Is it pute educational or pure commercial or mixed of the two.
Before you start
* What are you selling
* Is it the sort of thing people buy on the Internet
* Target the potential buyers
* Get a good domain name
* Display your logo and image
* Offer excellent service to your contacts
Then do the simple things first
Your Website is only part of your advertising. Don't give up on other forms of advertising. Let each advertising channel support the others.
For a start, do all these things:
* email form, of course, on every page
* response form which is relevant and easy to use
* product feedback form on your homepage
* make sure your website is search-engine friendly
* submit to 10 major search engines
* tell your staff, customers, prospects, and friends,
* print your Internet address on your letterhead,
* business cards, advertisements, press releases,
* inform your trade associations,
* issue a press release,
* mention it in personal contact,
These are the most important promotion activities
And then consider the more time consuming things:
* check what your competitors are doing
* submit to all the relevant Internet directories
* join relevant Shopping Malls,
* something new on the homepage every week
* run a message board or discussion group
* organise links from other sites
* get an endorsment from these other sites
* banners on other relevant/appropriate websites
* product reviews in other websites
For serious marketing try these:
* offer a small gift in exchange for the feedback
* update and support offers to customers who have bought
* periodic mailing of news to a subscription list
* Recruit Alliliates to sell your product on commission
* Provide 'Tell a friend' or ' Email this page to a friend' scripts
* Run a competition or event
* subscribe to an appropriate List Server and send them announcements
* Write an article for wide-circulation newsletters
* Set up a database of contacts with date of next action
* Email all contacts on a regular basis, but with a way for people to opt out
* celebrity conference, only open to signed-up contributers
* Kiosk terminals in your buildings, accessing only your own website
* radio advertising (targeted, economic, and effective)
* classified adverts in suitable journals
* newspaper adverts
* TV adverts (for the big websites)
Repeat visits are the key
Very few people are going to buy on their initial visit. They need time to think about it. And when they have thought, if they found the website interesting and friendly then they will come back and look again.
Over half of the visitors to my site are repeats. And the same proportion applies to most successful sites. Why should they come back? That is the challenge. And my answer has to be that the content is useful to your target audience. The three things in a successful website: Content, Content, and Content - arranged in a friendly way.
Keep a Count
How do you know how well you are doing? If you do not know where you are how will you know when you get there?
You ought to have some statistics on how many visitors you are getting. The best way is to have your ISP provide stats each week, typically early on Sunday mornings, showing the IP quad-numeric code of each visitor, and the pages visited.
The IP code can be translated to URLs with a suitable program such as Webtrends from:
http://www.webtrends.com/ though there are less expensive shareware programs. I use
http://www.netlink.co.uk to host my site and they analyse my hits for me, about 25 pages of detail...
The page hits will tell you which of your pages are the most popular, and you can promote these pages more; give the customer what he wants to see, and perhaps you should drop the pages that no-one visits.
Second best is an on-the-page counter, but some people regard these as being a bit naff. If you want this, then your ISP should have one of these for you to display. If not there are a lot of other people who will give you a hit-counter in return for a little advertising. Chase up the advertising on one of the counters on someone else's website. Or check
http://www.ipstat.com
Have a proper URL
You may find that if you have a long and complex URL, like the standard string from Compuserve Ourworld, or a URL with the word "members", or "users" in it, that you may not have much credibility, however hard you try. Perhaps worse is to have a URL with a ~ tilde in it. It is really worthwhile if you are serious to have your own domain name.
If you have a domain name on a different server, with forwarding to you website, your website may be concealed from the search engines by invisible frames, and in addition you may find that search engines ignore a forwarded reference. To help here, when submitting to search engines and directories in such cases you must always use the proper address of your website, not the domain name.
For more info. on this please goto:
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