They could show advertising and get paid when people click on ads.

Another more insidious way of generating revenue would be to be compensated by product companies for interesting content that drives people to act in favor of the company.

A number of companies have put up sites and content that seem entertaining...

They could show advertising and get paid when people click on ads.

Another more insidious way of generating revenue would be to be compensated by product companies for interesting content that drives people to act in favor of the company.

A number of companies have put up sites and content that seem entertaining and informative yet on the surface they have nothing to do with a company's product. However, when they generate enough buzz, it eventually gets leaked that a certain company was behind it which generates lots of press mentions which can reap great dividends for companies.

Some examples of these approaches would be Burger King's subservient chicken website, SNL's short films like Lazy Sunday and D*ck in a box, and Smirnoff's tea party.