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Social Distinctions for Marketing
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Discuss the following topic, using personal experience and anecdotes to support your argument.
Race and gender (genetically uncontrollable factors) are huge social status definitions many still fight daily to overcome. If you fit into one of the "minority" groups, share a few social exclusion stories. If you don't fit into one of these obvious distinctions, you would still have stories to share:
• How did you feel when you were arbitrarily segregated into a social group-for example, made to sit at the kids table at a family gathering, not invited to a social gathering a friend hosted, or for the first time not asked if you were old enough or "carded?" Feel free to share any similar personal social status conflicts you experienced within the consumer world-for example, a woman buying a car, a man buying feminine products, a child alone at the theater, or your first trip to San Francisco, New Orleans, or a foreign country.
• Which marketing practices exploit these social distinctions? Is this ethical? Why or why not?
Race and gender (genetically uncontrollable factors) are huge social status definitions many still fight daily to overcome. If you fit into one of the "minority" groups, share a few social exclusion stories. If you don't fit into one of these obvious distinctions, you would still have stories to share:
• How did you feel when you were arbitrarily segregated into a social group-for example, made to sit at the kids table at a family gathering, not invited to a social gathering a friend hosted, or for the first time not asked if you were old enough or "carded?" Feel free to share any similar personal social status conflicts you experienced within the consumer world-for example, a woman buying a car, a man buying feminine products, a child alone at the theater, or your first trip to San Francisco, New Orleans, or a foreign country.
• Which marketing practices exploit these social distinctions? Is this ethical? Why or why not?
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This may sound weird, but a few of the stores in the local mall offer senior's discounts for people over sixty. Last year I turned sixty, and of course wanted to take advantage of the 10% discount. I went to the check-out and asked for the discount! I was refused! I showed my ID with birthdate on it - still refused. I couldn't figure out what the problem was, so I asked to speak with the floor manager. She looked at my ID, then looked at me - her comment was, 'Well what do you expect - you don't look sixty!" That s...
Answer Date: 08:36pm 07/07/08
