Nike has opened 88 new stores throughout the world in the last two years, for a 21% increase. This change obscures the fact that Nike has closed factory stores and Niketown stores in favor of non-athletic stores and Nike Stores, which sell at retail prices.
Nike sells its product to more than 25,000 retailers in the U.S. (including Nike's own outlets and "Niketown" stores) and in approximately 160 countries in the world. Nike also sells its own products at nike.com th...

Nike has opened 88 new stores throughout the world in the last two years, for a 21% increase. This change obscures the fact that Nike has closed factory stores and Niketown stores in favor of non-athletic stores and Nike Stores, which sell at retail prices.
Nike sells its product to more than 25,000 retailers in the U.S. (including Nike's own outlets and "Niketown" stores) and in approximately 160 countries in the world. Nike also sells its own products at nike.com that allows customers to design shoes and directly delivers them from manufacturer to your house. Nike sells its products in international markets through independent distributors, licensees, and subsidiaries.
Nike has more than 700 locations around the world and offices located in 45 countries outside the United States.

http://en.wikipedia.org/wiki/N...

There are a lot of "How do you count" questions. Even the first store wasn't Nike and later had its own brand. Very complicated business plan.